Executive Bio

Bobby Christian

Consultant

Bobby Christian is a multifaceted Business Development and revenue growth consultant. He’s also a serial entrepreneur with deep roots in the high technology industries. Bobby is the founder and chairman of ZapLayer, a managed hosting solution provider offering database monitoring software, hosting, and DBA on demand services.

Bobby is also the founder and current Managing Partner of iMPACT Ventures, LLC. iMPACT is a growth strategy firm which provides financial, advisory and operational services to dramatically increase organic as well as merger and acquisition growth.

Additionally, he currently serves as Director and Chief Growth Officer of Three Pillar Global, where he is responsible for the company’s Business Development and overall growth strategy. During his tenure from 2008 to the present, this company has grown from a small start-up professional services firm to a global trusted partner focused on software product development.

Prior to joining Three Pillar Global, Bobby served as Director and President of Tangible Software, and was the founder and CEO of True North Solutions (now Fishnet Security). This company grew from three to over one hundred and twenty employees before a successful acquisition by American Systems Corporation.

Before founding True North Solutions, he served as an Executive Management team member for Netrex Secure Solutions. Netrex was acquired by Internet Security Systems and then IBM, in one of the most successful technology exits of that era.

Bobby started his career at Andersen Consulting, now known as Accenture.

As a consultant with MBDi, Bobby shares his keen understanding of all aspects of Business Development growth strategy to assist clients in expanding their revenue base throughout all stages of a business life-cycle from start-up, to run and grow maturity.

Bobby graduated from Virginia Tech with a BS in Mechanical Engineering and serves as the Chairman of the Board for Unsung Heroes, USA. Unsung Heroes is a non-profit organization serving needy leaders in the Southern Region of Africa.

Contact Details:

7422 Carmel Executive
Park Drive
Charlotte, NC 28226
info@mbdi.com
704.553.0000

Industry Experience:

National Security, Defense, Energy, Engineering, Scientific

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1-800-553-7944 | 7422 Carmel Executive Park Drive, Charlotte, NC 28226 | info@mbdi.com | www.mbdi.com

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In this White Paper you will learn:
  • The different psychological profiles of BD Majors verses BD Minors
  • Criteria to evaluate personnel for a BD role
  • Why behavioral psychology is a critical knowledge competency for success in Business Development
  • The four distinctive BD roles and how to understand, assess and coach those individuals critical to revenue growth
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The eight-element approach to turning around revenue growth
  • Critical components for a high performing BD organization
  • Is it possible to change the culture of a BD organization?
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What a new BD culture incorporates
  • Why BD culture change produces a greater return on investment than strategy
  • How external catalysts are critical to changing BD culture
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Why trust is important in developing business
  • Why a client engagement process mapped to a qualification/disqualification phase is necessary
  • The three early shaping environments impacting your revenue results
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What the true ROI is for training and development investments
  • How installing a purpose-driven client engagement process impacts pipeline quality
  • Why to fund education, coaching and professional development for effective customer engagement thinking and skills
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The missing link in most Business Development processes
  • What is HUMINT® and why it's a critical component in intelligence gathering
  • How credibility in BD is determined by the level and type of questions asked
Your Information will never be shared with any third party.
Issue Paper:
  • Hiring retired senior military personnel for Business Development positions is a common practice in the Government Contracting industry. No matter how rational the custom of having retired military personnel call on their former subordinates now running government agencies or departments may seem, this scenario actually produces three troubling contradictions, one each from the individual, the corporation and the marketplace.
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Key Indicators of Revenue Growth Stagnation or Contraction
  • Stovepipe to Strategic: Restructuring the Business Development Model
  • Steps for Implementation
  • Assess the Present State of a Business Development Organization
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Indications of Business Development model problems
  • Business Development Strategy, Planning and Capabilities
  • Opportunity Identification & Qualification vs. The Crystal Ball.
  • Business Development Professionals vs. Door-Openers and Butterfly Catchers
Your Information will never be shared with any third party.
Issue Paper:
  • Few positions have the success of an organization weighing upon them like those in Business Development.
  • Once the hiring decision is made, a substantial and long-term investment of time and finance is required to launch the individual to the point where they are building relationships, qualifying and shaping opportunities and building a pipeline.
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In this White Paper you will learn:
  • Do You Need a Special Ops Team of Super Hunters for Your Organization?
  • Should You Stand Up a BD Strike Team?
  • Characteristics of a BD Strike Team Leader
  • Stand Up and Deliver: The Strategic Advantage
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In this White Paper you will learn:
  • A proven Intel Gathering Strategy to fortify decision-making and drive revenue results
  • The difference between companies that make good “Pursuit/No Pursuit” decisions and those that don't.
  • The five stages of the Intelligence Cycle
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Lifting a page from the small company Business Development playbook can be a game-changing strategy in this transformed environment.
  • Game-Changing Structure Strategy
  • The Case for Professional Development
Your Information will never be shared with any third party.
Issue Paper:
  • Want to get inside your customer’s head and discover the real issues? Then go to the source and just ask!
  • Are you gathering Data or Source HUMINT ®
Your Information will never be shared with any third party.
Issue Paper:
  • Determining Barriers & Overcoming Obstacles to Growing Revenue in a Recessionary Economy
  • Moving the Needle in Tough Times
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Guidelines for leveraging products and services to international military/defense markets in Government Contracting.
  • Top Ten List for International Business Development Success in Government Contracting
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The different psychological profiles of BD Majors verses BD Minors
  • Criteria to evaluate personnel for a BD role
  • Why behavioral psychology is a critical knowledge competency for success in Business Development
  • The four distinctive BD roles and how to understand, assess and coach those individuals critical to revenue growth
Your Information will never be shared with any third party.