Executive Bio

Tara Collazo

Consultant

 

Cornell University, Johnson School of Management, Professional Certification, Marketing Strategy.  School of Visual and Performing Arts, Western Connecticut State University

High-energy and resourceful marketing and business development specialist who helps CSOs, VPs and Directors of Business Development leverage people, process and technology to uncover and qualify opportunities to grow revenue.

Over her 20-year career, Tara has developed a strong reputation as a specialist with growth strategies for small to mid-sized business in technology, engineering, manufacturing, aerospace, defense, energy, education, medical devices, transportation, hospitality and property management.

Obsessed with staying on the front end of the business, Tara brings expertise with strategic, operational and tactical plans/processes for marketing, branding, prospecting, lead generation and client retention. She is a resourceful problem solver with the ability to deal with ambiguity, make effective use of limited resources, and navigate through a long sales cycle to successful close.

Notable were her years at Marotta Controls, where she served as Director of Marketing Communications. She played a key role in setting company strategy and growing the company’s core line of business, leading market vertical strategic planning, brand and product management, and all aspects of marketing communications. She repositioned the company brand from a commodity product focus to that of an integrated solutions provider, grew the brand double-digits annually, and increased annual bookings 450% over the period.

As Corporate Advertising Manager for Dolce Hotels and Resorts, Tara developed and implemented a program to help centralize operations, branding and advertising for 17 hotels nationwide, helping them develop a strong brand and cutting annual cost of labor by $250K in the first year.

Tara also owned and operated a small wholesale-retail jewelry business that focused on promoting and selling handcrafted pieces made by local artisans, leasing and stocking showcases in local retail stores. Her business was acquired by a large national retailer.

Her goal is to take her passion for helping others and match it with her years of experience in branding and B2B marketing.

Tara has volunteered her time and resources to organizations such as the Chris Kyle Therapy Center at Victory, The North Texas Food Bank, and North Texas Hearts and Hammers.

Contact Details:

7422 Carmel Executive
Park Drive
Charlotte, NC 28226
info@mbdi.com
704.553.0000

Industry Experience:

Aerospace, Defense, Engineering, Manufacturing, Hospitality, Property Management, Non-Profit

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1-800-553-7944 | 7422 Carmel Executive Park Drive, Charlotte, NC 28226 | info@mbdi.com | www.mbdi.com

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In this White Paper you will learn:
  • The different psychological profiles of BD Majors verses BD Minors
  • Criteria to evaluate personnel for a BD role
  • Why behavioral psychology is a critical knowledge competency for success in Business Development
  • The four distinctive BD roles and how to understand, assess and coach those individuals critical to revenue growth
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The eight-element approach to turning around revenue growth
  • Critical components for a high performing BD organization
  • Is it possible to change the culture of a BD organization?
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What a new BD culture incorporates
  • Why BD culture change produces a greater return on investment than strategy
  • How external catalysts are critical to changing BD culture
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Why trust is important in developing business
  • Why a client engagement process mapped to a qualification/disqualification phase is necessary
  • The three early shaping environments impacting your revenue results
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What the true ROI is for training and development investments
  • How installing a purpose-driven client engagement process impacts pipeline quality
  • Why to fund education, coaching and professional development for effective customer engagement thinking and skills
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The missing link in most Business Development processes
  • What is HUMINT® and why it's a critical component in intelligence gathering
  • How credibility in BD is determined by the level and type of questions asked
Your Information will never be shared with any third party.
Issue Paper:
  • Hiring retired senior military personnel for Business Development positions is a common practice in the Government Contracting industry. No matter how rational the custom of having retired military personnel call on their former subordinates now running government agencies or departments may seem, this scenario actually produces three troubling contradictions, one each from the individual, the corporation and the marketplace.
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Key Indicators of Revenue Growth Stagnation or Contraction
  • Stovepipe to Strategic: Restructuring the Business Development Model
  • Steps for Implementation
  • Assess the Present State of a Business Development Organization
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Indications of Business Development model problems
  • Business Development Strategy, Planning and Capabilities
  • Opportunity Identification & Qualification vs. The Crystal Ball.
  • Business Development Professionals vs. Door-Openers and Butterfly Catchers
Your Information will never be shared with any third party.
Issue Paper:
  • Few positions have the success of an organization weighing upon them like those in Business Development.
  • Once the hiring decision is made, a substantial and long-term investment of time and finance is required to launch the individual to the point where they are building relationships, qualifying and shaping opportunities and building a pipeline.
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Do You Need a Special Ops Team of Super Hunters for Your Organization?
  • Should You Stand Up a BD Strike Team?
  • Characteristics of a BD Strike Team Leader
  • Stand Up and Deliver: The Strategic Advantage
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • A proven Intel Gathering Strategy to fortify decision-making and drive revenue results
  • The difference between companies that make good “Pursuit/No Pursuit” decisions and those that don't.
  • The five stages of the Intelligence Cycle
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Lifting a page from the small company Business Development playbook can be a game-changing strategy in this transformed environment.
  • Game-Changing Structure Strategy
  • The Case for Professional Development
Your Information will never be shared with any third party.
Issue Paper:
  • Want to get inside your customer’s head and discover the real issues? Then go to the source and just ask!
  • Are you gathering Data or Source HUMINT ®
Your Information will never be shared with any third party.
Issue Paper:
  • Determining Barriers & Overcoming Obstacles to Growing Revenue in a Recessionary Economy
  • Moving the Needle in Tough Times
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Guidelines for leveraging products and services to international military/defense markets in Government Contracting.
  • Top Ten List for International Business Development Success in Government Contracting
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The different psychological profiles of BD Majors verses BD Minors
  • Criteria to evaluate personnel for a BD role
  • Why behavioral psychology is a critical knowledge competency for success in Business Development
  • The four distinctive BD roles and how to understand, assess and coach those individuals critical to revenue growth
Your Information will never be shared with any third party.