Change is in the wind and you’ll have to deal with it.
Are
you ready?
If this year follows expectations, there will be economic
realities to deal with resulting in a major realignment of
business priorities regardless of ’08 election results. So,
if you’re looking at new opportunities and concerned that it
may be too late to re-position your company’s resources,
then you’re among a growing crowd. But, it’s not too late
... if you get going right now!
There is a price to pay in making new product or service
initiatives work. So, how do you leap the hurdles to make
the numbers? To ensure revenue results in the Business
Development game, the following is a methodology that works
developed from nearly 30 years’ BD experience.
Step #1: Assessment. Evaluate Business
Development in the company from all angles to uncover the problems.
Step #2: Delivery. Delivery is
execution and responsibility to tackle BD challenges and
fix problems at both operational
and tactical levels.
But there’s more to it. In the end, real success involves
interfacing between the assessment and delivery components
which results in sharing of information, creating common
ground, and moving forward toward a common goal. With these
criteria, the BD assessment/delivery methodology can be
broken down into the following:
-
The Plan’s the Thing ... get busy and craft a realistic
BD plan.
-
If people are your most important asset, do an
evaluation of your BD team.
-
Got Process? That’s Business Development Process. If
you don’t have a customized BD Process designed,
installed and used, then get one.
-
To deliver the goods, identify your team's education
requirements, then develop and implement a corporate BD
curriculum to match their needs.
