Leadership in Business Development is about character. Being a leader, rising to the top 3% in your profession, is anchored on your principles, ethics and values. Your purpose … what you do for other people … evolves out of these principles, ethics and values. 

The purpose of a professional in Business Development is to help prospects or clients identify their issues or concerns and help them find a way to solve them, whether or not they purchase from you. Your purpose is what adds intrinsic value to the relationship. Your character and principles are measured in every contact early on, through your purpose statement. How well you clearly articulate your purpose is a reflection on you as a professional and a leader in Business Development.