Often, when we encounter
problems in the role of Business Development, it's because we're
working on the symptoms of the problem, rather than the real problem
itself. Getting to the root of any real challenge, by identifying
the first cause and addressing it rather than just dealing with the
symptoms, is what counts. This ability to delve deeper, makes us
successful in our roles, but is also the basis of the MBDi Business
Development ProcessŪ.
As we challenge ourselves
to improve, we tend to work diligently in constructing our process,
refining our skills, establishing our goals, and working our plans.
These are all good left-brain, quantitative approaches. However we
need to work on the right-brain side of the challenge too. This
means learning to risk and to fail, maintaining a healthy
self-concept, communicating our purpose early, establishing our
long-term mission in life, and continually measuring ourselves
against our principles, values and ethics.
In order to uncover the
real cause of any problem, you need to understand yourself, in both
short-term and long-term thinking, and possess the ability to be a
left-brain quantitative individual as well as a right-brain
qualitative individual. Business Development Professionals
understand it is a combination of who they are as an individual, the
application of their knowledge competency, and what they do
mechanically with that knowledge, that makes them successful. The
strongest driver of success in the role of Business Development is
not the left-brain, short-term mechanical aspect, but, rather the
right-brain, long-term perspective, understanding your long-term
mission and your short-term purpose in the role.
To be successful in the role of Business Development, work as hard
as you can on the problem, and then even harder
on yourself.
