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HERE.
Professional. Competent. Effective.
As an
application-level series, the MBD2
In-House is designed to take you deeper
into the MBDi Business
Development Process®. Customized to
fit your marketplace, services and products, the MBD2 Institute is a
powerful tool that helps you meet—and
exceed—revenue goals regardless of current
economic conditions.
A challenging
series of workshops, MBD2 builds on the fundamental learning
experiences of our first level workshop and
lifts you to a higher performance level in
your BD role. You are
given in-depth, hands-on practice in the
skills and processes of successful business
development using:
Individual case studies
Role
playing
Real-world scripts.
In addition, you can
volunteer for field studies which involve
visiting your potential clients with one of
our trained BD experts. You’ll learn:
How to
recognize client decision-makers
How to
proactively manage the sales cycle
When and
how to give presentations
How to
successfully close in each stage of the
BD process.
As a result
of MBD2
you will:
Attain
mastery of a broad spectrum of the
BD process
Be
equipped to immediately develop business
on a whole new level for your
organization
Gain an
understanding of how to leverage RFP and
bid situations
Acquire
skills for lead generation, prospecting
and qualifying/disqualifying clients.
Session
Topics:
I. The
MBDi Business
Development Process and Script
Development for the First Three Steps
II.
Developing a Script and Conducting a
Diagnostic Interview
III. The
Process and Skills for Qualifying
Prospects Financially and
Decision-Making Ability
IV.
Recognizing and Dealing with the
Psychological Limitations to Executing a
Business Development Process
V. When
and How to Give a Presentation as Part
of Your Process
VI.
Understanding and Dealing with the
Psychological Games Played in Business
Development
