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Business Development Strategy

In these turbulent and complex times, the decision to engage Business Development subject matter experts (SMEs) who also possess deep experience in your industry can dramatically increase your odds of having the right strategy in place to achieve significant revenue results.

One misalignment or gap in your strategy or a missing section of your Business Development plan can mean the difference between achieving or exceeding your revenue numbers or failing the mission. If your Business Development Strategy does not accurately answer the question, “How do we win in this market?,” then what you have is hope.

And hope is not Strategy.

Business Development Strategy & Planning that Generates Revenue Results

Specializing exclusively in Business Development and serving only a small select group of industries, MBDi consultants are true SMEs who quickly identify gaps and misalignments in your strategy and planning. Because of our acute understanding of your industry, coupled with deep knowledge of Business Development best practices, we have helped Business Development leaders achieve remarkable, above-market revenue results for over 35 years.

In large firms, we partner with senior level Business Development executives at the business unit level. At smaller firms, we work alongside the CEO, President, or SVP of Strategy. Because our executive consultants have held these same roles, they speak your same language. They understand the nuances of your industry and they understand the mission.

Where Our Focus Lies

Where Our Focus Lies

  • Identifying Hidden Gaps and Missing Components
  • Fundamentals of Corporate or Business Unit Growth
  • Alignment of Mission, Vision, Capability and Market
  • Organization and Resource Planning
  • Individual and Team Development Plans
  • Opportunity and Market Pursuit Assistance
Top Requested Strategy Services

Top Requested Strategy Services

  • Organization or Business Unit Strategy Development & Planning
  • Objectives Measures and Initiatives
  • Core Capability and Market Alignment
  • BD Professional Development Plans
  • Strategic Advisory Board Membership
  • M&A Due Diligence or Implementation assistance

What Our Clients Are Saying

  • MBDi has provided excellent strategic and practical assistance in our efforts to grow a key segment of our business. They helped develop and implement a formal advisory board to bring focus and expertise to this business, and have participated as active and creative members of that Board. Their engagement beyond the advisory board has been targeted to more specific issues, and very effective.”

    SVP and General Council, Crowley Maritime Corporation

Would You Like to Hear What Your Industry Peers

Have to Say About MBDi?

Contact Us

Thank you for your interest in MBDi. Please fill out the contact form below and one of our team members will be in touch with you shortly.

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In this White Paper you will learn:
  • The different psychological profiles of BD Majors verses BD Minors
  • Criteria to evaluate personnel for a BD role
  • Why behavioral psychology is a critical knowledge competency for success in Business Development
  • The four distinctive BD roles and how to understand, assess and coach those individuals critical to revenue growth
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The eight-element approach to turning around revenue growth
  • Critical components for a high performing BD organization
  • Is it possible to change the culture of a BD organization?
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What a new BD culture incorporates
  • Why BD culture change produces a greater return on investment than strategy
  • How external catalysts are critical to changing BD culture
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Why trust is important in developing business
  • Why a client engagement process mapped to a qualification/disqualification phase is necessary
  • The three early shaping environments impacting your revenue results
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What the true ROI is for training and development investments
  • How installing a purpose-driven client engagement process impacts pipeline quality
  • Why to fund education, coaching and professional development for effective customer engagement thinking and skills
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The missing link in most Business Development processes
  • What is HUMINT® and why it's a critical component in intelligence gathering
  • How credibility in BD is determined by the level and type of questions asked
Your Information will never be shared with any third party.
Issue Paper:
  • Hiring retired senior military personnel for Business Development positions is a common practice in the Government Contracting industry. No matter how rational the custom of having retired military personnel call on their former subordinates now running government agencies or departments may seem, this scenario actually produces three troubling contradictions, one each from the individual, the corporation and the marketplace.
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Key Indicators of Revenue Growth Stagnation or Contraction
  • Stovepipe to Strategic: Restructuring the Business Development Model
  • Steps for Implementation
  • Assess the Present State of a Business Development Organization
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Indications of Business Development model problems
  • Business Development Strategy, Planning and Capabilities
  • Opportunity Identification & Qualification vs. The Crystal Ball.
  • Business Development Professionals vs. Door-Openers and Butterfly Catchers
Your Information will never be shared with any third party.
Issue Paper:
  • Few positions have the success of an organization weighing upon them like those in Business Development.
  • Once the hiring decision is made, a substantial and long-term investment of time and finance is required to launch the individual to the point where they are building relationships, qualifying and shaping opportunities and building a pipeline.
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Do You Need a Special Ops Team of Super Hunters for Your Organization?
  • Should You Stand Up a BD Strike Team?
  • Characteristics of a BD Strike Team Leader
  • Stand Up and Deliver: The Strategic Advantage
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • A proven Intel Gathering Strategy to fortify decision-making and drive revenue results
  • The difference between companies that make good “Pursuit/No Pursuit” decisions and those that don't.
  • The five stages of the Intelligence Cycle
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Lifting a page from the small company Business Development playbook can be a game-changing strategy in this transformed environment.
  • Game-Changing Structure Strategy
  • The Case for Professional Development
Your Information will never be shared with any third party.
Issue Paper:
  • Want to get inside your customer’s head and discover the real issues? Then go to the source and just ask!
  • Are you gathering Data or Source HUMINT ®
Your Information will never be shared with any third party.
Issue Paper:
  • Determining Barriers & Overcoming Obstacles to Growing Revenue in a Recessionary Economy
  • Moving the Needle in Tough Times
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Guidelines for leveraging products and services to international military/defense markets in Government Contracting.
  • Top Ten List for International Business Development Success in Government Contracting
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The different psychological profiles of BD Majors verses BD Minors
  • Criteria to evaluate personnel for a BD role
  • Why behavioral psychology is a critical knowledge competency for success in Business Development
  • The four distinctive BD roles and how to understand, assess and coach those individuals critical to revenue growth
Your Information will never be shared with any third party.