MBDⁱ operates and consults from an experience base that revenue generation is an integrated process which includes Business Development, Opportunity Identification & Qualification, capture, proposal and ultimately the delivery of a product or service to a client.

A number of integrated pieces are woven throughout the entire process. These components fall into two major categories, strategic and operational. At the strategic level, the goals, corporate culture and overall capabilities must interface with the operational plans, process, personnel and leadership.

All components must be aligned to allow for the greatest probability of success. Only a small percentage of organizations reach this level of business development proficiency.

Our methodology includes the proprietary MBDⁱ Business Development Process® based on the Twelve Core Competencies, which leverages solid customer engagement principles developed over the past 30+ years. It's used to engage customers in a proactive, consultative approach resulting in win/win business relationships.

We recognize the inherent complexity of consultative Business Development and the need for a robust Customer Engagement Model. Prudent intelligence gathering in support of Opportunity Identification & Qualification is the cornerstone. The MBD (OI&Q)ⁱ Process leads personnel in gathering and analyzing pre-proposal intelligence used to make informed business decisions on declining or pursuing opportunities based on verifiable facts, not emotions.

The development of a cohesive revenue generating organization, through the integration of process, plans and personnel with the requisite change in culture, does not come quickly or easily. Results are dependent on identifying prospective issues and addressing them in a timely manner. Issues vary, but generally include the development of unified objectives, plans and goals. Documentation and implementation of proactive opportunity identification & qualification, capture and proposal processes and methodology provide the discipline and structure to those in revenue generating positions.