The MBDⁱ Business Development Process® is a uniquely designed training and professional development experience that offers participants the opportunity for dramatic change in their personal and professional lives. Much more than just a business development strategy or sales training, the MBDⁱ process is an interactive developmental experience that guides participants through a series of process steps designed to create significant changes in thinking, feeling, and behavior in Professional Business Development sales settings.

This proprietary methodology is based upon solid business principles: The Twelve Core Competencies, which are derived from the Four Cornerstones of Business Development, namely, Business, People, Financial, and Technical Knowledge. Using these four linchpins as the foundation of our approach results in the achievement of win/win situations for the individual, the company, and the client.

MBDⁱ Methodology Delivers Consistent Revenue Results

Investing time in understanding the nuances of your organization and industry and delivering rigorous training tailored to your identified needs are the hallmarks to our success. With over three decades of expertise in multiple technical industries, MBDⁱ offers both business development insight and industry expertise no other firm can match. Our in-depth experience enables us to design programs that address today’s issues.

Your team can be exposed to the same education and professional development and become proficient in a time-tested methodology proven to deliver results with MBDⁱ. Our process has been adopted as the corporate standard by many of the world’s leading firms. Business Development leaders turn to us because they know our methodology works and they have the revenue results to prove it.

Comprehensive Business Development Training

The introductory curriculum examines the fundamentals of business development using an intensive, interactive, team-learning approach. The curriculum allows participants to discover firsthand how intellectual, emotional and behavioral change can have a significant impact on their personal and professional success. Individuals learn how to use behavioral psychology to qualify prospects, close business and create win-win situations for both the company and the client.

This advanced/reinforcement curriculum builds on the first level of training, giving participants an opportunity to deepen their understanding of your Business Development Process. This includes customized case studies based on your teams field and joint audit calls and follow-up activities that relate directly to your industry and Business Development needs.

This leadership development curriculum, is designed primarily for Organization Leaders and Managers accountable for the results of their company’s Business Development teams. The curriculum focuses on the leadership thinking, process and skills necessary to recruit, coach, develop and lead a Pro-active consultative Business Development team to achieve revenue goals.

Customized Training: In-House or via Corporate License

This training series can be presented by our highly experienced MBDⁱ trainers or may be delivered on a license basis. Our trainers will develop and train your trainers to deliver the material while ensuring the requisite change of thinking and behavior are achieved.

Mastering Business Development Workshops are also available in a public training format for individuals scheduled throughout the year. Access information here on MBD Individual Training Workshops.