Cornell University, Johnson School of Management, Professional Certification, Marketing Strategy. School of Visual and Performing Arts, Western Connecticut State University
High-energy and resourceful marketing and business development specialist who helps CSOs, VPs and Directors of Business Development leverage people, process and technology to uncover and qualify opportunities to grow revenue.
Over her 20-year career, Tara has developed a strong reputation as a specialist with growth strategies for small to mid-sized business in technology, engineering, manufacturing, aerospace, defense, energy, education, medical devices, transportation, hospitality and property management.
Obsessed with staying on the front end of the business, Tara brings expertise with strategic, operational and tactical plans/processes for marketing, branding, prospecting, lead generation and client retention. She is a resourceful problem solver with the ability to deal with ambiguity, make effective use of limited resources, and navigate through a long sales cycle to successful close.
Notable were her years at Marotta Controls, where she served as Director of Marketing Communications. She played a key role in setting company strategy and growing the company’s core line of business, leading market vertical strategic planning, brand and product management, and all aspects of marketing communications. She repositioned the company brand from a commodity product focus to that of an integrated solutions provider, grew the brand double-digits annually, and increased annual bookings 450% over the period.
As Corporate Advertising Manager for Dolce Hotels and Resorts, Tara developed and implemented a program to help centralize operations, branding and advertising for 17 hotels nationwide, helping them develop a strong brand and cutting annual cost of labor by $250K in the first year.
Tara also owned and operated a small wholesale-retail jewelry business that focused on promoting and selling handcrafted pieces made by local artisans, leasing and stocking showcases in local retail stores. Her business was acquired by a large national retailer.
Her goal is to take her passion for helping others and match it with her years of experience in branding and B2B marketing.
Tara has volunteered her time and resources to organizations such as the Chris Kyle Therapy Center at Victory, The North Texas Food Bank, and North Texas Hearts and Hammers.