The Battle Has Begun.

When you properly and thoroughly prepare your force for battle, no goal is insurmountable.

With MBDi’s new Certified Customer Engagement Professional™ curriculum, you can arm your marketing and sales force with the weapons it needs to gain an edge on new business.

Are You…

  • Frustrated that customer calls are briefings rather than intel-gathering sessions?
  • Disheartened by insufficient intel (HUMINT®) generated from customer engagements?
  • Stressed by the lack of quality opportunities in your pipeline?
  • Irritated by inadequate customer intimacy and understanding?
  • Worried about meeting revenue goals?
  • Concerned you don’t have the time to coach and mentor your team?
  • Discouraged your team “pushes” generic offerings rather than tailors solutions to meet “real” needs?

If you answered YES to any of the above,
contact Kathy at 704-553-0000
or email kscheessele@mbdi.com

MBDi’s Certified Customer Engagement Professional™

Company Leaders and Capture Managers rely upon timely, relevant, and accurate customer intelligence in order to successfully plan, shape and win opportunities. Having professionals able to gather Customer Human Intelligence (HUMINT®) is a huge asset in providing opportunity, customer, competitor and solution intelligence. This intelligence improves win rates, reduces bid and proposal spend and improves decision-making as a whole.

SELECTION

To be considered for the program you will need to apply and complete a questionnaire. An MBDi representative will then contact you to schedule a selection interview.

WHAT YOU GET:

  • Three Live & Six Virtual Workshops
  • Individual and Group Coaching
  • Accountability for Results
  • Access to CEP Mastermind Group
  • Three Semester Success Sessions
  • Handbooks & Guides
  • Call in Q&A Sessions

TIMELINE:

Program duration is 12 months

PARTICIPANTS:

Only 15 participants will be selected per program

Not everyone’s role at a company includes Customer Engagement, but if Customer Engagement is one of your “roles,” then the Certified Customer Engagement Professional™ Program will accelerate your success…

LEARN MORE
Contact Us

Thank you for your interest in MBDi. Please fill out the contact form below and one of our team members will be in touch with you shortly.

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In this White Paper you will learn:
  • The different psychological profiles of BD Majors verses BD Minors
  • Criteria to evaluate personnel for a BD role
  • Why behavioral psychology is a critical knowledge competency for success in Business Development
  • The four distinctive BD roles and how to understand, assess and coach those individuals critical to revenue growth
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The eight-element approach to turning around revenue growth
  • Critical components for a high performing BD organization
  • Is it possible to change the culture of a BD organization?
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What a new BD culture incorporates
  • Why BD culture change produces a greater return on investment than strategy
  • How external catalysts are critical to changing BD culture
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Why trust is important in developing business
  • Why a client engagement process mapped to a qualification/disqualification phase is necessary
  • The three early shaping environments impacting your revenue results
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • What the true ROI is for training and development investments
  • How installing a purpose-driven client engagement process impacts pipeline quality
  • Why to fund education, coaching and professional development for effective customer engagement thinking and skills
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • The missing link in most Business Development processes
  • What is HUMINT® and why it's a critical component in intelligence gathering
  • How credibility in BD is determined by the level and type of questions asked
Your Information will never be shared with any third party.
Issue Paper:
  • Hiring retired senior military personnel for Business Development positions is a common practice in the Government Contracting industry. No matter how rational the custom of having retired military personnel call on their former subordinates now running government agencies or departments may seem, this scenario actually produces three troubling contradictions, one each from the individual, the corporation and the marketplace.
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Key Indicators of Revenue Growth Stagnation or Contraction
  • Stovepipe to Strategic: Restructuring the Business Development Model
  • Steps for Implementation
  • Assess the Present State of a Business Development Organization
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Indications of Business Development model problems
  • Business Development Strategy, Planning and Capabilities
  • Opportunity Identification & Qualification vs. The Crystal Ball.
  • Business Development Professionals vs. Door-Openers and Butterfly Catchers
Your Information will never be shared with any third party.
Issue Paper:
  • Few positions have the success of an organization weighing upon them like those in Business Development.
  • Once the hiring decision is made, a substantial and long-term investment of time and finance is required to launch the individual to the point where they are building relationships, qualifying and shaping opportunities and building a pipeline.
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Do You Need a Special Ops Team of Super Hunters for Your Organization?
  • Should You Stand Up a BD Strike Team?
  • Characteristics of a BD Strike Team Leader
  • Stand Up and Deliver: The Strategic Advantage
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • A proven Intel Gathering Strategy to fortify decision-making and drive revenue results
  • The difference between companies that make good “Pursuit/No Pursuit” decisions and those that don't.
  • The five stages of the Intelligence Cycle
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Lifting a page from the small company Business Development playbook can be a game-changing strategy in this transformed environment.
  • Game-Changing Structure Strategy
  • The Case for Professional Development
Your Information will never be shared with any third party.
Issue Paper:
  • Want to get inside your customer’s head and discover the real issues? Then go to the source and just ask!
  • Are you gathering Data or Source HUMINT ®
Your Information will never be shared with any third party.
Issue Paper:
  • Determining Barriers & Overcoming Obstacles to Growing Revenue in a Recessionary Economy
  • Moving the Needle in Tough Times
Your Information will never be shared with any third party.
In this White Paper you will learn:
  • Guidelines for leveraging products and services to international military/defense markets in Government Contracting.
  • Top Ten List for International Business Development Success in Government Contracting
Your Information will never be shared with any third party.