Instructor Led Virtual Training

Mastering the Art of Business Development

Business Development Training for
Fresh Starters to Seasoned Professionals

The Challenge of Change

Change is happening at an accelerated pace, making it vastly more difficult to lead with vision. The test for business development leaders is being able to pivot to, and embrace, new ways of doing things. This instructor led virtual training with interactive chat rooms for role play, script development, and practical understanding course will do just that.

Get Prepped and Ready.

The Curriculum to Help You Transition with Confidence

Elevate Customer Engagement

Learn the thinking, behavior and skills required for proactive client engagement and revenue generation.

Advance Your HUMINT® IQ

Improve the quality of intelligence necessary to identify and disqualify unprofitable opportunities.

Transform Cold Calls into Trusted Relationships – Even Remotely

Learn how building relationships remotely is not impossible, yet is imperative to success.

Cultivate with Confidence

Better understand the psychology of how and why clients “buy” when making sourcing decisions.

Mastering the Art of Business Development

Introductory Instructor-Led Curriculum Delivered Online

4-Day Extensive, Comprehensive,
Program | Delivered Over 2 Weeks

Introduction to the certified HUMINT® Client Engagement Process

  • 12 hours in total
  • Four 3-hour sessions
  • Afternoon sessions

MBDi will present the 4-day Mastering Business Development program that has been tailored to the Business Development challenges professionals are currently facing. This program provides participants with an introduction to the thinking, processes, knowledge, skills and perspectives necessary for success in a Business Development role.

What You'll Learn

  • Gain the thinking, behavior and techniques for proactive client engagement and revenue generation.
  • Develop a better understanding of the psychology of how and why customers “buy” when making sourcing decisions.
  • Leverage proven Principles of Behavioral Psychology to identify valid prospects and pipeline opportunities.
  • Know how to identify and disqualify unprofitable opportunities early before investing B&P resources on low Pwin opportunities.
  • Employ the steps of the MBDi HUMINT® Customer Engagement Process to obtain the quality intelligence needed move opportunities through your pipeline.
  • Learn to encourage customers to participant in your opportunity Identification and Qualification (OI&Q)i phase, rather than being drawn into their RFP process.
  • Master diagnostic interviewing skills to uncover the client’s core issues.

Upcoming Individual Workshops

NOTE: Each course consists of Four 3-hour sessions which will take place in the afternoons.
The virtual course will take place from 1:00 – 4:00 pm EDT each day.

Virtual Workshop

Four 3-Hour Sessions | 12 Hrs

June 21-22 and June 28-29
Afternoons from 1PM to 4PM

Virtual Workshop

Four 3-Hour Sessions | 12 Hrs

November 8-9 and November 15-16
Afternoons from 1PM to 4PM