Instructor Led Virtual Training
Mastering the Art of Business Development
Business Development Training for
Fresh Starters to Seasoned Professionals
The Challenge of Change
Get Prepped and Ready.
The Curriculum to Help You Transition with Confidence
Elevate Customer Engagement
Learn the thinking, behavior and skills required for proactive client engagement and revenue generation.
Advance Your HUMINT® IQ
Improve the quality of intelligence necessary to identify and disqualify unprofitable opportunities.
Transform Cold Calls into Trusted Relationships – Even Remotely
Cultivate with Confidence
Better understand the psychology of how and why clients “buy” when making sourcing decisions.
Mastering the Art of Business Development
Introductory Instructor-Led Curriculum Delivered Online
4-Day Extensive, Comprehensive,
Program | Delivered Over 2 Weeks
Introduction to the certified HUMINT® Client Engagement Process
- 12 hours in total
- Four 3-hour sessions
- Afternoon sessions
MBDi will present the 4-day Mastering Business Development program that has been tailored to the Business Development challenges professionals are currently facing. This program provides participants with an introduction to the thinking, processes, knowledge, skills and perspectives necessary for success in a Business Development role.
What You'll Learn
- Gain the thinking, behavior and techniques for proactive client engagement and revenue generation.
- Develop a better understanding of the psychology of how and why customers “buy” when making sourcing decisions.
- Leverage proven Principles of Behavioral Psychology to identify valid prospects and pipeline opportunities.
- Know how to identify and disqualify unprofitable opportunities early before investing B&P resources on low Pwin opportunities.
- Employ the steps of the MBDi HUMINT® Customer Engagement Process to obtain the quality intelligence needed move opportunities through your pipeline.
- Learn to encourage customers to participant in your opportunity Identification and Qualification (OI&Q)i phase, rather than being drawn into their RFP process.
- Master diagnostic interviewing skills to uncover the client’s core issues.
Upcoming Individual Workshops
NOTE: Each course consists of Four 3-hour sessions which will take place in the afternoons.
The virtual course will take place from 1:00 – 4:00 pm EDT each day.