Why People Don’t Buy: No Pain, No Match, No Crisis, No Trust.
If we do not understand how and why people buy or have a process to disqualify opportunities early, we tend to rationalize a reason why the person did not buy from us. On a fundamental basis, there are four reasons why a person will not pursue a solution to a problem.
Why People Don’t Buy: No Pain, No Match, No Crisis, No Trust. Read More »