More Than A Simple Sales Assessment, We Evaluate Your Entire Business Development Organization
From Revenue Generation to Educational Needs To Talent Development
Over 40+ years, we have seen all too often Business Development organizations making quick judgments on what they perceive the issue(s) is. This quick, hurried assessment (often just a quick sales assessment test performed on their personnel) often leads BD leaders down the wrong path, wasting time and resources along the way, and prevents them from achieving the revenue results they desire. While we wholeheartedly believe in the value of swift action, the time spent knowing for sure that the real issues are being addressed far outweighs spending energy and resources addressing “guessed upon” issues or focus on areas that simply do not correlate with the desired final outcome – revenue results.
While we all like to think we can be objective or take a quick sales assessment to identify the real issues for low win rates, the danger associated with shortcuts or evaluating your own BD organization’s capabilities is that with you being a part of the organization, you are limited by your own limitations. Face it, you don’t know what you don’t know.