Mastering the Art of Business Development
In-Person Course with Live Instruction
Public 2 - Day In-Person Workshop
2 Days | 12 Hrs Total
Program at a Glance
Day 1:
Theory, Concepts & Principles (Right Brain)
- Understanding the Role of Business Development
- Introduction to Purpose Driven Leadership
- Uncovering Mechanical & Conceptual Limitations
- Importance of Behavioral Psychology in BD
- Discovering How & Why People Buy
Day 2:
Processes, Techniques & Application (Left Brain)
- Internal & External BD Processes
- Early Opportunity Identification & Qualification – (OI&Q)
- Tracking Opportunities, Intel & Prospects
- HUMINT® Client Engagement Process
- Mastering Dialogue & Intel Gathering Skills
Public 3 - Day In-Person Workshop
3 Days
Program at a Glance
Day 1:
Understanding the Role of Business Development
- Introduction to BD and the 12 Core Competencies
- Uncovering Mechanical & Conceptual Limitations
- Importance of Leadership, Integrity, and CharacterÂ
- Differentiating between Purpose and Goal
- Exploring the Concepts of Self-Identity and Role-Identity
- Personal Goal Setting & Planning
Day 2:
Behavioral Psychology and Systems & Processes
- Introduction to Transactional Analysis in BD
- The Psychology of How & Why People Buy
- Internal vs. External BD Processes
- Early Shaping OI&Q Phase
- Tracking Opportunities, Prospects & Intel
Day 1:
MBDi HUMINT® Client Engagement Process
- Introduction to BD and the 12 Core Competencies
- Uncovering Mechanical & Conceptual Limitations
- Importance of Leadership, Integrity, and CharacterÂ
- Differentiating between Purpose and Goal
- Exploring the Concepts of Self-Identity and Role-Identity
- Personal Goal Setting & Planning
Upcoming On-Site Workshops
Private Training Available for Corporate Teams
Successful corporate, or company, sales teams, are given the tools to succeed in building revenue growth and establishing customer intimacy. Our certified customer engagement training curriculum focuses on optimizing each team member’s individual thinking and behavior, based on their role and customer engagement focus. Depending on your organization’s customer engagement needs and your professional development requirements, your team can complete select business development classes or the entire series.