How You Do in Your Roles

How You Do in Your Roles in Life Is Not a Reflection of You As an Individual.

Business Development is a role; it is not a value judgment of you as an individual. One of the challenging psychological principles that individuals in Business Development have to accept is the separation of role-identity and self-identity. Individuals who equate role-identity with self-worth are significantly handicapped in the Business Development role. When you understand that Business Development has substantial, recurring and inherent risk, you quickly realize that individuals who equate role success with self-worth are by nature risk adverse and, therefore, struggle in this role.


The ability to accept your Business Development role with its inherent challenges, both personally and professionally, provides an opportunity for growth. Your success or failure in this role and your other roles in life does not make you worth any more or any less as an individual. First and foremost, self-worth is determined by what you believe your worth is. Reaffirming or re-establishing a healthy self-concept is critical for success in the role of Business Development.


All our roles in life have priorities which are different for each of us. As individuals, we all have inherent worth. Once we learn to accept ourselves, like ourselves and value ourselves as individuals, we do well in all of our roles. Role and self are two separate components of you as an individual; they are not one and the same.


Individuals who confuse role-identity with self-identity find it difficult to put themselves in the high risk situations that successful Business Development requires.

Mastering Business Development 3-Day Open Workshop

March Tuesday 17 – Thursday 19, 2020 (Charlotte, NC)

September Tuesday 22 – Thursday 24, 2020 (Charlotte, NC)

October Tuesday 20 – Thursday 22, 2020 (Charlotte, NC)



About MBDi:
Founded in 1979, MBDi is a global Business Development services firm headquartered in Charlotte, North Carolina, USA, providing expertise in Business Development best practices in the national security, defense, scientific, energy and engineering industries. MBDi’s mission is to transform our clients’ organizations and people into proven Business Development leaders by addressing the conditions and behaviors that assure positive culture change creating clear paths to professional success.